The 7 years of NetEase Cloud Music are also the 7 years of continuous overthrow and reconstruction of online music. Time flies so fast, NetEase Cloud Music is celebrating its 7th anniversary in a blink of an eye. On April 23, NetEase Cloud Music released a new corporate mission of "delivering the beautiful power of music" through its 7th anniversary internal letter. At the same time, the internal letter disclosed that the total number of original musicians on the NetEase Cloud Music platform has exceeded 160,000, an increase of 60,000 in the past four months, achieving explosive growth and continuing to rank first in the industry. As a fairly experienced music lover, in the 2541 days of registering in Yuncun, I have listened to a total of 9161 songs, harvested a lot of songs that moved me, and job title email list met many interesting souls that I have never met in the comment area. From the perspective of industry development, it is no exaggeration to describe the changes in the domestic music industry in the past 7 years, whether it is the consumption habits of users, the living conditions of musicians, music copyright cooperation, and industry competition. A new look different from the past. It can even be said that the 7 years of NetEase Cloud Music are also the 7 years of continuous overthrow and reconstruction of online music. 01 User habits: from purely "listening" music to more possibilities In the early days of digital technology reconstruction of the music industry, Baidu MP3 provided free search, audio-visual and download functions for the representative Internet service users. In the PC era and the early days of mobile internet, most music products remained in the form of pure playback tools. At this stage, music products such as QQ Music, Kugou Music, Kuwo Music, and Xiami Music were also born. The turning point came in 2013. According to statistics from the DCCI Internet Data Center, by the end of 2013, the number of mobile Internet users in my country reached 721 million, exceeding the scale of 716 million PC personal Internet users. China has truly entered the era of mobile Internet. In April of the same year, NetEase Cloud Music was officially launched, just in time for this wave of era dividends.