Apr 12, 2022
In Welcome to the Forum
As a more necessary tool by marketers buy email database and consumers alike, many have seen their video budgets squeezed and their plans scrapped. This trend is also reflected on the consumer side. The 15th edition of Deloitte Digital Media Trends, released in April 2021, reveals that video streaming is the second most popular entertainment choice among consumers. video content marketing 12. Reuse your content Once a piece of buy email database content is published, consider repurposing it for a new audience who might prefer a different format. It's also important to keep in mind that different types of content perform differently on various social media channels. For example, while LinkedIn remains the place where professionals often read blogs and long-form articles, a video or slideshow may do better on Facebook for lack of user attention, while Instagram is populated by Gen buy email database Z who typically digs into short videos, posters, and infographics. reuse content 13. Build your authority Content marketing allows you to share your knowledge of new developments and current trends that matter to your audience. Over time, as you position yourself as a thought leader in your industry, you can establish authority status with your audience. Your platform automatically becomes the go-to source for information, not only about your products and businesses, but also about questions they have about your industry.