Jun 20, 2022
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Accounts for 35% of all search results, which means that there is no product of body wrap that can well meet the needs of users, and it has a very good quality. Market executive list opportunity (consumers do not have products that meet their needs, so they choose to make their own) 1. Competitive Analysis of Xiaohongshu Body Film Industry (Concise executive list Version) In order to better understand the delivery effect of cooperative brands, corresponding analysis will be carried out in combination with similar competing products. The dimensions involved are: the number of notes. The number of people reached; the number of popular articles (over 1000 interactions), the rate of popular articles, and the main selling point of the executive list product. During the analysis it was found that: The Lizhi brand mainly promotes two products in executive list Xiaohongshu, one is the peach mask (929 notes), and the other is the scrub body mask (users will simply call it scrub). In the body film category, it has the highest number of notes and burst rate, and the ratio of KOL to KOC is 1:8; LUSH Moroccan Argan Body Repair Cream (user abbreviated as LUSH Body Mask) is not. The main product of LUSH, and there are only 49 related notes, while the number of notes on LUSH bath ball products is 1756; The ratio of BODLANE/Bodi blue executive list body membrane KOL to KOC is 1:18 (the proportion of KOC is very high); Shi Danlan face mask is a self-made DIY face mask (wild rose conditioning water + rose sauna honey + rose bath executive list milk + rose essential oil). Overall, the Lizhi brand has the best delivery effect. Because this is a simplified version, when we actually conduct competitive product analysis, we will also include the proportion of talents that are launched, such as the proportion of kol and koc.