Uploading revenue values to Google Ads Once a quote has been approved, it is usually converted into an order. Now is the time to upload the revenue data to Google Ads. In short, it comes down to the following steps: Have your quotation system or order system upload the orders with turnover for which the gClid is known to a Google Spreadsheet. In Google Ads, go to 'Conversions' and click 'Uploads'. Select the Google Spreadsheet there as the source and schedule it to be picked up every day. The conversion data is now shot straight into your Google Ads campaign. A complete guide on how to set this up can be found here . As described earlier, it is useful to have a front-end developer or back-end developer join this. Also test carefully whether the data you collect matches the data you see appearing in your template.
The output in your Google Spreadsheet Whatsapp list looks like this: Google Click ID Name time Value Request orders via quote Optimize and manage in Google Ads Of course, it depends on the amount of data how quickly you can get started with optimizing your campaigns. It is useful to create a separate conversion target for successful quotes. Think of a conversion target called 'Revenue from quotes'. Make sure that you match the conversion name exactly with your Google Spreadsheet, otherwise the turnover values will not be overshot. Also keep in mind that Google needs a few hours to process new conversion actions. So don't immediately upload your Google Sheets after you've just created a new conversion action. That will save you a lot of time and frustration! Back to optimizing.
Once you have conversion data, you can click on 'segment' in the campaign overview in Google Ads. There you can segment by 'conversion actions'. If you click this option, you can see which conversion actions have been performed per campaign. Here you will also see your turnover from quotation requests. The next step is of course to analyze your data and optimize your campaigns on revenue values instead of requests. Start managing on value instead of requests and increase your sales from the campaigns. Let's go! Start by pitching this idea to colleagues and supervisors. No one to say no! Check carefully what kind of technical adjustments you need by checking the documentation from Google and hook up the right people.