What is a PPC audit Why are PPC audits important And how to do a PPC audit

title tag previewer the title tag as specified by a webmaster is limited to being static, fixed regardless of the query. When we know the user's query, we can often find alt text from a page that better explains why that result is relevant. Using this alt text as a title helps the user and can help your site as well. Users are looking for their query terms or other signs of relevance in the results, and a suitable title for the query can increase the chances of them clicking on it. And regarding descriptions,

Google says: Description meta tags are important because Google can use them as snippets for your pages. Note that we say "could" because Google may choose to use a relevant section of your page's visible text if it matches a user's query. Adding description company employee list meta tags to each of your pages is always a good practice in case Google can't find a good selection of text to use in the snippet. If you've put a lot of thought into your meta tags and don't want Google replacing them, there's something you can do. You can prevent Google from generating its own snippet in search results

or specify the maximum snippet length. There is something you can do to take control of your snippets. According to Google:You can also prevent snippets for your site from being created and displayed in search results, or let Google know the maximum length you want your snippets to be. Use the nosnippet meta tag to prevent Google from displaying a snippet of your page in search results, or use the max-snippet:[number] meta tag to specify the maximum length of your results snippets. You can