This means that we also constantly Phone Number Database come up with new words for it, to properly indicate what we feel and experience. Technology key driver Here too, technology is an important driver. Inventions like the washing machine and the computer give us time savings that we can fill with the consumption of more Phone Number Database emotionally positive experiences. Marketing We also see the growing role of emotion mainly reflected in the development of marketing. The story ( storytelling ) and the content Phone Number Database distribution ( content marketing ) are becoming increasingly important.
We thereby spread deeper Phone Number Database and more meaningful emotions. Here too, technology is a driver, because we can also create more and more different forms of content – from blogs to videos and from music to books – that tell our story beautifully. Emotion research The great new technological promise in the Phone Number Database marketing profession has therefore been neuromarketing for several years now . The premise is extremely simple: emotional responses have become measurable in the brain. Because choice Phone Number Database behavior is largely determined by emotion and the consumption and role of emotions is increasing, this measurability seems good news. But is that really the case.
Should you take neuromarketing Phone Number Database with a grain of salt? In theory, you can measure and perfect any political, charitable, product or brand message. But as we are now beginning to understand: in practice it always Phone Number Database works slightly differently. The unpredictable human factor cannot be included. That means that neuromarketing (but also related matters such as big data) should at least still be taken with a grain of salt. Why do we have to take off our rose-colored glasses.