Shopify is a great solution for businesses that just 'need something that works today,'” Glass said, adding that its pre-made themes and low knowledge threshold make it a good option Industry Email List for merchants who need to start selling quickly. While this makes Shopify attractive to many businesses, there are other factors site owners should be aware Industry Email List of before committing to a particular eCommerce platform. The non-SEO strengths of Shopify. "Without worrying much, you can have great credit card integration and very little hassle," Hammer said, "You don't have to worry about server
Performance Industry Email List or security as much as you would with other platforms." “Shopify is a bit more agile than, say, your Drupals or Magentos, and can be well suited to Industry Email List small teams or teams with few development resources,” said Kali Wyrosdic, SEO specialist at Tinuiti. Fewer staff and fewer resources can save merchants money and allow them to grow faster. “Where Shopify shines is in the extras,” says Greg Finn, digital marketer and partner at Cypress North, “If you need a point of sale, Shopify has one. The "Shop" app [smartphone] allows users to shop faster and easier across all areas, with better tracking. " “Integrations like Shop Pay make buying almost as easy as a
The non-SEO drawbacks of Shopify. “Off-the-shelf Industry Email List software platforms like Shopify and BigCommerce are almost plug and play, while a solution like WooCommerce and Magento can be custom built into your site to look and work exactly how you want it to,” Finn said. “From an SEO perspective, this is important to consider, as moving platforms, upgrading Industry Email List capacity, and moving away from proprietary systems like Shopify and BigCommerce can cause headaches. One of the ways Shopify adds personalization is through its app ecosystem; However, customizing a Shopify site's theme directly can be more difficult than on other platforms. Since Shopify themes are created using Liquid,