By definition, a CEO is the top management and decision maker of his organization, commonly known as the CEO. As the chief executive in charge of day-to-day affairs in an enterprise, the responsibilities of the CEO are often far-reaching and extensive: the CEO needs to lead the strategic direction of the enterprise, keep a close eye on the trend of the market and competitors, and lead, manage, and coordinate employees from a strategic perspective. , to ensure the success of the company's business model.
Specifically, the CEO is responsible for:
1. Determine the strategic direction of the company
The company's strategic direction specifically includes vision, mission, values, market positioning and overall strategy. The CEO's responsibility is to coordinate various departments, formulate meticulous plans and strictly implement them, and at Latest Mailing Database the same time pay attention to supervise and control the operating conditions to make them consistent with the company's primary strategic goals.
Core values are especially important for enterprises, and there are differences between enterprises due to different core values. For example: Adidas is committed to "continuously enhance brand influence, improve product quality and win market position", JP Morgan is committed to "excellent customer service and operation management".
The CEO must identify what the company's unique selling point is and establish a corresponding brand image in the market. In addition, there needs to be a clear vision of how to achieve business success, and this vision needs to be based on an accurate assessment of the market, competitors, and the company's potential. The vision sets the overall development direction of the company and defines the core operating principles.
2. Be the face of the company
The CEO is usually the face of a company and can best represent the public image of the company, just like when you mention Mark Zuckerberg, you will think of Facebook.
At this level, the CEO needs to be responsible for things such as: accepting media interviews, attending radio and television programs, publishing publications, and participating in local related events. Mark Zuckerberg and Elon Musk are idolized by many budding young entrepreneurs, who believe that in order for a business to be successful, a CEO needs to have a good public image.
In fact, more entrepreneurs are still hidden behind the scenes, such as the Koch brothers, the founders of the US energy giant Koch Industries, who don't show up very often. Therefore, whether or not to shape the CEO's public image as a company priority needs to be considered individually. In recent days, Mark Zuckerberg, who has been exposed a lot, seems to have a more significant negative impact on Facebook.