Stateside, it’s election season, and this week viewers were treated to the first presidential debate between candidates Donald Trump and Hillary Clinton. There Special leads was a lot of sniffling happening on screen, but even more happening on other screens: it was the most-watched and most-tweeted debate in American history! Naturally, brands from every industry were Special leads watching–and responding–to capitalize on issues and antics. Missed the debate? Couldn’t care less? Want a good laugh? Eureka! I’ve captured some of the best examples of brands who jumped into the conversation.
And Bud Light’s message arc was strong, with spots announcing Special leads the party and others that mapped to election events like the debate. On a scale of 1 to presidential, I give this campaign a 9 because it’s well-thought out, multi-faceted, multi-channel, and effectively leverages star-power, something that not all brands do correctly. For the week of the debate, two notable car Special leads brands took a similar approach, but with standalone spots. First up, we have Jeep, which is using the election as a chance to remind people that no matter Special leads how different Americans are (vegans vs. .
And Bud Light’s message arc was strong, with spots announcing Special leads the party and others that mapped to election events like the debate. On a scale of 1 to presidential, I give this campaign a 9 because it’s well-thought out, multi-faceted, multi-channel, and effectively leverages star-power, something that not all brands do correctly. For the week of the debate, two notable Special leads car brands took a similar approach, but with standalone spots. First up, we have Jeep, which is using the election as a chance to remind people that no matter how different Americans are (vegans vs.